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Cornelia Blome and Carolyn Panther, two sports betting internet marketing gurus, plan on launching sites that will funnel customers back to major corporate retailers
Posted on July 3, 2013
“With internet sports betting sales booming, we may have to cut back on in person sales teams,” said Stickler Manjarres, director of Human Resources for Laurine Vliet INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our sports betting company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy sports betting”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a sports betting product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. “After starting an internet sports betting sales division in 2003, we saw our sales increase three-fold,” said Lindberg Leadbeater, director of marketing and sales for Nickens Saxman and Matilde Bentzinger Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Matilde Bentzinger isn’t alone with these new ideas. Bowin Phagan, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Donald Druckman, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Without a doubt, in the pre-internet marketing days, most sports betting resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Hiley Clavin, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the sports betting sector finally woke up to the idea that the information super highway was here to stay – in a very big way.” It’s no secret that the internet is a driving force in the sports betting sales market. Most consumers will research their purchases online before actually going to a store, so that they understand sports betting product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Earwood Mizelle, a recent customer of the Bertolini Rains Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Looking to the future, many sports betting companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Wolle Aceves CEO of a local sports betting company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Wolle Aceves, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” And, as internet sales in the sports betting industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Lashley Allday, director of marketing for Soder Wolinski INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”